Jungsik changed the terms on which contemporary Korean food could enter an international fine-dining conversation. Yim Jung-sik opened the Seoul restaurant in 2009 and built a language that starts with familiar forms—banchan, gimbap, bibimbap, rice and broth—then reconstructs them without erasing their Korean identity. The current 2026 menu continues that method across abalone, duck, Hanwoo, seaweed noodles and a carefully staged opening sequence. The restaurant's second location carried the idea abroad, but Seoul remains the source: a long-running kitchen where a once-provocative phrase, new Korean cuisine, has become a practical framework for a wider generation.