Website
Display, clearly labelled partner content and dedicated programme pages.
Media partnerships
Built around the brief.
Editorially aligned commercial programmes across website, social, magazine and email.
Channels
A clear route to market.
Scope, availability, rights, labelling and investment are confirmed in a private proposal.
Social
Commissioned image and video publishing across agreed official channels.
Magazine
Partner content and premium placements within selected editions.
Campaigns for opted-in audiences, with agreed timing and reporting.
Programme structure
More than a placement.
Campaign
A defined message, audience, channel mix and delivery window.
Annual programme
A planned publishing rhythm with agreed rights, reporting and review.
Production
Commissioned copy, design or video where the brief requires it.
Commercial separation
Official. Clearly labelled. Independent of results.
Commercial activity cannot create, improve or renew an award, alter a ranking or secure independent editorial coverage.
Read the policy